It is impossible to provide a great customer experience without providing a great employee experience
Bring your vision to life through world-class communications
The single biggest problem in communication is the illusion that it has taken place
I am committed to helping you engage the hearts and minds of your people
Implement best practice communications in your workplace today
We develop communications strategies that improve engagement and business performance
About
Hi I’m Linda Karkafi and my passion is to help leaders like you develop a sustainable competitive advantage through world-class communication.
For 20 years I have used a proven process to improve customer satisfaction, employee engagement and business performance for some of Australia’s leading institutions.
In 2015 I decided to explore how I could bring together my expertise in corporate communications and my passion to help people, in a way where I could make a real difference in workplaces across Australia.
The result was Commcentric – a Sydney-based communications consultancy which helps leaders engage their people through employee engagement strategies and world-class communication.
Regardless of whether your people are physically located in your company office or working from their homes, they need to feel a strong connection to your purpose, strategy and values.
When your people feel engaged, they will feel valued for their contribution and empowered to make a difference. Not only will this create a positive workplace culture for your organisation, it will also enable you to build a sustainable competitive advantage over the long term.
At Commcentric I have the privilege to support CEOs, Executives, business owners and professionals with communication strategies that engage their people and improve business performance.
Research shows that high levels of employee engagement improves productivity, innovation, customer satisfaction and business profitability. That’s why we have developed a practical bootcamp to help you inspire and engage your people in the current landscape.
An event, whether online or in person, provides a wonderful opportunity to bring your vision to life and create an experience for your people that could resonate with them for years to come.
Together with my extended team of experts in the area of online marketing, design, video production and photography, I can support you with brilliant communications tools to help you engage and inspire your people.
We can help you capture an audience and convey your message effectively through videos. We work with our expert partners in video productions to produce high-end videos that will communicate effectively to your people.
I worked with Linda during the Commonwealth Bank’s customer satisfaction journey to number 1. She worked closely with me and my team to provide advice and support for Groupwide communication to a company of over 50,000 staff. I have always found Linda to be generous with her time, collaborative, supportive and also strategic in her thinking. She presented new ideas to the team and brought them to life. This was a large change program that spanned several years and Linda brought enthusiasm and a fresh approach to our communication.
Sally-Anne Lyster Human Resources Executive, CBA
I worked closely with Linda at the Commonwealth Bank on the ongoing creation of actionable insights for their Customer Satisfaction program. Being a strategic priority for the Commonwealth Bank, the Customer Satisfaction program involved distilling and then conveying trends and systemic customer issues throughout the Group in a time sensitive manner. In this time, I found Linda to be an essential business partner who just “got it” and managed to address a broad range of sometimes conflicting stakeholder priorities with a commitment to achieve the right outcome for the customer.
Scott Wilson Strategy and Customer Proposition Development, St. George Banking Group
Linda provided strategic communications advice to me and my team at the Commonwealth Bank for nearly three years. Linda’s ability to influence by balancing a calm nature with uncompromising results was crucial in achieving senior executive endorsement in the customer satisfaction programme I managed. Achieving this level of engagement in the programme allowed me to work with Linda to fully develop the new strategy launch, guiding me through the best approach across multiple channels from traditional through to social and creating a video for the new brand, resulting in the highest engagement achieved in the programmes history. Above all, her focus and diligence on getting the right solution for the customer is as strong as anyone
Steve WilliamsExecutive Manager, CBA
I worked with Linda Karkafi on a major service transformation programme at the Commonwealth Bank. Linda provided strategic transformation communications advice for all internal communications on customer service. The programme was multifaceted and saw the Commonwealth Bank move from last to first position in customer satisfaction of the four major Australian banks. Linda’s ability to provide clear concise advice and her professional approach was valued by all who worked with her on this project. I found her knowledge and insights invaluable when making communications decisions and deciding on strategy. Linda exemplified customer service personally and always met deadlines and delivered on her accountabilities. Linda was a valued member of the transformation team and respected by all executives involved with the programme. I Highly recommend Linda to anyone looking for professional advice on communications.
Fred PollockExecutive General Manager (retired) Commonwealth Bank
Linda Karkafi took my team through a workshop that led us through the process of setting personal vision and goals, employing personal leadership skills, and being intentional with our days. This supported the way we want our business to run and how we want our team to operate. She also very effectively taught us keys to exceptional customer experiences, ways to avoid and deal with overwhelm, employing active listening and empathetic communication, and ways to plan our days, months, and quarters. Linda’s disarming warmth, and her engaging and interactive style was one that is hard to find and leaves its mark. An excellent communicator with the runs on the board to back up her approach, Linda achieved a lot in one session. I was impressed with how seamlessly Linda ran a virtual session that incorporated an in-person group as well as remote staff who joined via video call. We all felt like one group and left with principles to immediately put into practice.
Linda has over 15 years of experience in Marketing and Communications. Her expertise spans the full spectrum of communications services including the provision of strategic advice to senior leaders, the development of communications plans and employee engagement strategies, end-to-end management of key channels including online and print mediums, and the production of large-scale corporate events. READ MORE
Nirmal is one of Sydney’s leading Web Developers with over 15 years experience in web design and development. He discovered his passion for online channels when he was 18 years old at which stage he started building web sites for small businesses. He spent the following decade in senior corporate roles, from Web Design and Development roles to Senior Executive positions. His passion is to partner with businesses and help them achieve their marketing and communications goals through effective online solutions. READ MORE
With more than 15 years of experience shooting for local and international brands, John McRae has gained a reputation as one of Sydney’s most accomplished photographers. John has a strong background as a Commercial Photographer, specialising in corporate photography, exhibitions and portraiture. His work is regularly reproduced in publications and magazine covers around the globe. READ MORE
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