Testimonials

I worked with Linda during the Commonwealth Bank’s customer satisfaction journey to number 1. She worked closely with me and my team to provide advice and support for Groupwide communication to a company of over 50,000 staff. I have always found Linda to be generous with her time, collaborative, supportive and also strategic in her thinking. She presented new ideas to the team and brought them to life. This was a large change program that spanned several years and Linda brought enthusiasm and a fresh approach to our communication. Sally-Anne Lyster, Human Resources Executive, CBAI worked closely with Linda at the Commonwealth Bank on the ongoing creation of actionable insights for their Customer Satisfaction program. Being a strategic priority for the Commonwealth Bank, the Customer Satisfaction program involved distilling and then conveying trends and systemic customer issues throughout the Group in a time sensitive manner. In this time, I found Linda to be an essential business partner who just “got it” and managed to address a broad range of sometimes conflicting stakeholder priorities with a commitment to achieve the right outcome for the customer. Scott Wilson, Strategy and Customer Proposition Development, St.George Banking GroupLinda provided strategic communications advice to me and my team at the Commonwealth Bank for nearly three years. Linda’s ability to influence by balancing a calm nature with uncompromising results was crucial in achieving senior executive endorsement in the customer satisfaction programme I managed. Achieving this level of engagement in the programme allowed me to work with Linda to fully develop the new strategy launch, guiding me through the best approach across multiple channels from traditional through to social and creating a video for the new brand, resulting in the highest engagement achieved in the programmes history. Above all, her focus and diligence on getting the right solution for the customer is as strong as anyone Steve Williams, Executive Manager, CBAI worked with Linda Karkafi on a major service transformation programme at the Commonwealth Bank. Linda provided strategic transformation communications advice for all internal communications on customer service. The programme was multifaceted and saw the Commonwealth Bank move from last to first position in customer satisfaction of the four major Australian banks. Linda’s ability to provide clear concise advice and her professional approach was valued by all who worked with her on this project. I found her knowledge and insights invaluable when making communications decisions and deciding on strategy. Linda exemplified customer service personally and always met deadlines and delivered on her accountabilities. Linda was a valued member of the transformation team and respected by all executives involved with the programme. I Highly recommend Linda to anyone looking for professional advice on communications. Fred Pollock, Executive General Manager (retired) Commonwealth Bank