What is culture? Scholars and academics have many things to say about organisational culture and define it in various ways, but in my opinion the best definition is the simplest one – ‘the way we do things around here’. The culture of an organisation is the company’s philosophy in action – it’s what makes a Continue…
Bring your vision to life through world-class communications
About
Hi I’m Linda Karkafi and my passion is to help leaders like you bring your vision to life through world-class communications.
I spent several years delivering best practice comms strategies to CEOs and Executives in some of Australia’s leading institutions, including CommBank and AMP Capital Investors.
Then in 2015 I decided to explore how I could bring together my expertise in communications and my passion to help people, in a way where I could make a real difference in workplaces across Australia.
The result was Commcentric – a communications consultancy which helps leaders engage their people through employee engagement strategies and world-class communications.
Regardless of whether your people are physically located in your company office or working from their homes, they need to feel a strong connection to your purpose, strategy and values.
When your people feel engaged, they will feel valued for their contribution and empowered to make a difference. Not only will this create a positive workplace culture for your organisation, it will also enable you to build a sustainable competitive advantage over the long term.
At Commcentric I have the privilege to support leaders, business owners and professionals with communication strategies that engage their people and improve business performance.
SERVICES
My greatest passion, and the reason I founded Commcentric, is to help people. I absolutely love partnering with my clients and helping them foster an organisational culture which supports their vision.
When you engage Commcentric to help out with your communications strategy you are inviting me to the table – a credible expert in the field of communications who is passionate about getting you results, and making your journey along the way a positive one.
I’d love to hear from you, so please get in touch today for a free consultation.
Research shows that high levels of employee engagement improves productivity, innovation, customer satisfaction and business profitability. That’s why we have developed a practical bootcamp to help you inspire and engage your people in the current landscape.
We can help you capture an audience and convey your message effectively through videos. We work with our expert partners in video productions to produce high-end videos that will communicate effectively to your people.
Testimonials
I worked with Linda during the Commonwealth Bank’s customer satisfaction journey to number 1. She worked closely with me and my team to provide advice and support for Groupwide communication to a company of over 50,000 staff. I have always found Linda to be generous with her time, collaborative, supportive and also strategic in her thinking. She presented new ideas to the team and brought them to life. This was a large change program that spanned several years and Linda brought enthusiasm and a fresh approach to our communication.
Human Resources Executive, CBA
I worked closely with Linda at the Commonwealth Bank on the ongoing creation of actionable insights for their Customer Satisfaction program. Being a strategic priority for the Commonwealth Bank, the Customer Satisfaction program involved distilling and then conveying trends and systemic customer issues throughout the Group in a time sensitive manner. In this time, I found Linda to be an essential business partner who just “got it” and managed to address a broad range of sometimes conflicting stakeholder priorities with a commitment to achieve the right outcome for the customer.
Strategy and Customer Proposition Development, St. George Banking Group
Linda provided strategic communications advice to me and my team at the Commonwealth Bank for nearly three years. Linda’s ability to influence by balancing a calm nature with uncompromising results was crucial in achieving senior executive endorsement in the customer satisfaction programme I managed. Achieving this level of engagement in the programme allowed me to work with Linda to fully develop the new strategy launch, guiding me through the best approach across multiple channels from traditional through to social and creating a video for the new brand, resulting in the highest engagement achieved in the programmes history. Above all, her focus and diligence on getting the right solution for the customer is as strong as anyone
Executive Manager, CBA
I worked with Linda Karkafi on a major service transformation programme at the Commonwealth Bank. Linda provided strategic transformation communications advice for all internal communications on customer service. The programme was multifaceted and saw the Commonwealth Bank move from last to first position in customer satisfaction of the four major Australian banks. Linda’s ability to provide clear concise advice and her professional approach was valued by all who worked with her on this project. I found her knowledge and insights invaluable when making communications decisions and deciding on strategy. Linda exemplified customer service personally and always met deadlines and delivered on her accountabilities. Linda was a valued member of the transformation team and respected by all executives involved with the programme. I Highly recommend Linda to anyone looking for professional advice on communications.
Executive General Manager (retired) Commonwealth Bank
Organisations We have worked with
Blog
I read an article in the Harvard Business Review (HBR) about leading people into the future by connecting deeply with them in the present. I love this particular quote because it perfectly captures the topic of this blog – here it is: The only visions that take hold are shared visions—and you will create them Continue…
What does communications effectiveness look and feel like in an organisation? In a nutshell, it means that your people know where your company is heading, they know how their role fits into the broader vision of the firm and they are motivated and capable to work towards it. While there are no silver bullets to Continue…
Every employee deserves to feel part of something bigger, and as leaders it’s our privilege and responsibility to make this a reality every day. “The best leaders are able to bring their people into the future because they engage in the oldest form of research: They observe the human condition” (HBR). To create an inclusive Continue…
With the recent easing of restrictions and the removal of the ‘work from home’ directive, employers are considering how to welcome back more employees into their office spaces. In this article we outline tips for leaders tasked with the role of transitioning their people back into the ‘office’. While some leaders are excited at the Continue…
I’m sure you would agree that every individual deserves to feel part of a higher purpose. As leaders we have the privilege and responsibility to help our people connect to that greater purpose every day. While our People and Culture initiatives may look different this year, our commitment to engaging our employees needs to be Continue…
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Are you ready to gain momentum?
We’re ready to help you bring your vision to life by engaging the hearts and minds of your people.
