17 Mar 2023

Is your communication strategy hitting the mark?

“The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw

When I work with my clients I like to make sure that my clients are under no illusion as to whether communications are effective within their organisation.

My Imperative Model of Communication Effectiveness captures 10 key areas that all organisations must address in their communication strategy, otherwise they risk rolling out a whole heap of ‘initiatives’ and ‘shiny objects’ – and not much influence, engagement, performance and alignment.

If you’re unsure whether your comms strategy is hitting the mark, reach out to us at Commcentric. We’re in the business of delivering comms that give you a clearer and more sustainable competitive advantage over the long term.

Linda Karkafi

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